Flower Delivery Hackney Privacy Policy

Our Commitment to Your Privacy

Flower Delivery Hackney values your privacy and is committed to safeguarding your personal data. This Privacy Policy outlines how we collect, use, store, and share your personal information when you place flower delivery orders with us in Hackney and the surrounding districts. This policy is compliant with the General Data Protection Regulation (GDPR) and applies to all customers placing Flower Delivery Hackney orders.

Information We Collect

We collect information that is necessary to provide you with our flower delivery services. The types of personal data we collect include:

• Identity information: Your name, address, and contact details (such as telephone number and delivery address).
• Order details: Details of products and services you have ordered, purchased, or enquired about.
• Payment information: Billing address and payment method details (such as card number or account number), processed securely through third-party payment providers. We do not store full payment card numbers on our systems.
• Recipient information: Name and address of the recipient for the delivery of flowers, where applicable.
• Communication data: Any correspondence or communications between you and Flower Delivery Hackney regarding your orders or enquiries.
• Technical data: Log information such as your IP address, browser type, and access times when you use our website or online ordering systems.

Lawful Basis for Processing Your Data

We only process your personal information when we have a lawful basis for doing so, as required by GDPR. The lawful bases on which we rely include:

• Contractual Necessity: To fulfil your order and deliver flowers or related products and services, we need to process your details (e.g., name, address, contact number).
• Legal Obligation: To comply with applicable laws, such as tax and accounting regulations, we may need to retain information connected to orders.
• Legitimate Interests: For business reasons such as improving our services, preventing fraud, or communicating with you regarding your orders, provided your rights and interests do not override these interests.
• Consent: For marketing communications, we will seek your explicit consent if required. You may withdraw consent at any time.

How We Use Your Data

Your personal data is used strictly in connection with the purposes for which it was provided, including:

• Processing and fulfilling your orders, including communicating with you and arranging delivery of floral products.
• Handling payments and invoicing.
• Responding to your enquiries or complaints.
• Enhancing our products and services based on customer feedback and usage analytics.
• Fulfilling legal and regulatory obligations.

How We Share and Disclose Your Information

We will never sell your personal data. However, your data may be shared with trusted third parties, known as ‘processors,’ that assist us in delivering our services. These include:

• Payment processors to handle secure transactions.
• Delivery partners who fulfil the transportation and delivery of your orders.
• IT service providers who host or maintain our website and systems.
• Professional advisers such as accountants for legal and tax reporting.

All third-party service providers are required to take appropriate security measures to protect your personal data and must comply with data protection law. They may only process your personal information for specified purposes and on our instructions.

International Transfers

We do not routinely transfer your data outside the United Kingdom or European Economic Area. If there is an operational requirement to transfer data internationally (for example, if a service provider is based outside the UK), we will ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or equivalent protective measures.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain order-related information for up to six years to comply with legal obligations. When your data is no longer required, it is securely deleted or anonymised.

Your Rights Under GDPR

You have several rights regarding your personal information under UK and EU data protection law. These include:

• Right of Access: You can request information regarding the personal data we hold about you.
• Right to Rectification: You can ask us to correct incomplete or inaccurate information.
• Right to Erasure: In certain circumstances, you can request the deletion of your data (‘the right to be forgotten’).
• Right to Restrict Processing: You may request us to suspend the processing of your personal data in specific circumstances.
• Right to Data Portability: You can request transfer of your personal data to another service provider.
• Right to Object: You have the right to object to certain types of processing, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw this at any time.

To exercise your rights, please contact us using the contact information provided on our website.

Security of Your Data

We use a range of security measures to protect your personal data, including encryption, restricted access, and regular security reviews. While we take every precaution to ensure your data remains secure, please note that no system can guarantee absolute security.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any changes will be posted on this page and become effective immediately upon posting. We encourage you to review this policy regularly to stay informed about our privacy practices.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we process your personal data, please use the contact details available on our website to get in touch. We are committed to working with you to address any concerns or complaints.